Monday, January 21, 2008

Online Research & Purchasing

I have come across a number of articles recently that suggest over 50% of consumers and a greater number of "business to business" purchasers are researching purchases online. In the case of the consumers many will then proceed to make the purchase in store rather than online, something to keep in mind for back to school next year and for building your online catalogue. Examples of this have been noted at Patterson Road Tatts, News & Postwith customers coming to the Post Office counter having obviously researched online and found the bulk discounts available for Australia Post products .

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